Wearing Thin

pic primarkPass me a cold poultice! I fear I may have exploded a frontal lobe and I need to contain the damage.  You see, a wondrous journalist and social media gnu otherwise known as Joanne Mallon waved the following flag of gender destruction in front of me yesterday and it was downhill all the way after that. In fact I momentarily lost my power of speech but, luckily, not my power of hitting a keyboard with my forehead which is why that pic b’there, of a t-shirt currently being sold in Peacocks, is about to have the shit blogged out of it.

Go on, take a look at said garment. Sold in the boys’ section of Peacocks it’s a motif of a male being shouted at by a female, while said male blocks out the noise by jamming his ears with headphones/ earmuffs/ a Princess Leia wig. Underneath is written the phrase “Problem solved!” It’s simple but it says everything you need to know about why boys are growing up to be men who think that women are surplus to requirements any time they are doing anything other than offering up their vaginas. Classy, Peacocks, classy.

I have no idea how this actually made it onto the Peacocks shop floor. Not only did someone in Peacocks HQ think it was a good idea to pimp this message to the yoof of the nation, but they then distributed it to its 400 stores. You know, just to make sure the wild sexism that the t-shirt represents was evenly spread across the nation. God forbid that there should be pockets of equality near, say, Carlisle or Southampton. Similarly the powers-that-be at Peacocks thought it equally important that the mainly female workforce that inhabits its shop floors should be forced to display clothes that call them bleating harridans. I have no idea what morale is like for the Peacocks chain but doling out those tops would have made more than one female sigh into her payslip.

Thing is, it doesn’t matter how I try to interpret the t-shirt, I keep coming to the same conclusion: that Peacocks is telling boys that women are to be ignored. Perhaps it’s because Peacocks thinks women are nags what with them expecting their adult male partners to be able to load a washing machine or knock up a spag bol of an evening. Or perhaps Peacocks is merely telling the men of tomorrow that women have nothing important to say at all, that regardless of their opinion or expertise they need to be tuned out just like when Jamie fucking Cullum comes on the radio.

Either way, these t-shirts are taking such a massive shit on the mums, sisters, grandmothers and aunts of the boys who wear them that those women are virtually scraping manure from their hairlines. And yes, yes I know it is supposed to be funny and yes, yes, you might think I need a sense of humour but come on. If these were t-shirts for grown men who knew better I’d want to put my foot through the nearest knackersack. Yet they are not. They are t-shirts for impressionable boys who are so relentlessly determined to be cool that they’ll wear anything that raises a laugh, even if that laugh is at the expense of half the population.

More than that I would love to know who buys these t-shirts in the first place. If they really are for boys then I assume that they need to be bought by adults because it’s they who have the cash. I hope to fuck that no woman would shell out the cost of this thing, not unless she’s happy for said boy to tell her to fuck off when he’s 15 because he’s been taught that she’s not important.

Which makes me wonder what sort of boy would want to wear this in the first place, unless he wants to appear as thick as pig shit. It hardly portrays him as having an intelligent, erudite, inquisitive and open mind, does it? Fuck no. It does, though, portray him as being so short sighted that he can’t see further than his barely-dropped bollocks. Oh, and as someone who will have as much appeal to a future girlfriend as a stampeding case of thrush.

Which is why Peacocks should allow its female employees to tear this t-shirt from its stores before burning piles of them on bonfires in the staff carparks. In fact, I’d encourage said women to dance naked around the flames while chanting, “Now ignore me, you fuckers!”. If Peacocks wants to silence women its already lost because t-shirts like these just make us shout louder.

This entry was posted in Culture, Parenting, Public, Sexism and tagged , . Bookmark the permalink.

8 Responses to Wearing Thin

  1. Jennifer Bruce says:

    I would suggest going into a Peacocks near you, and taking all the shirts off the shelves / hangers and throwing them about the store. Do this every time you go in the store. IF everyone did this they would soon get the message. I can deal with being barred from Peacocks I think :)

  2. Thank you for linking to my post. I am generally fairly laid back, but my jaw genuinely did drop when I saw this. Yes there probably are people thick enough to regard this as just a bit of fun but it still deserves to be challenged, loudly.

  3. Michelle Ksher says:

    I will be going into my local store and I pity the poor member of staff on duty that has to answer me.

  4. Nix says:

    STEP ONE: walk into shop, with your phone in your pocket recording
    STEP TWO: find shirt, pick it up, look visibly confused
    STEP THREE: take shirt to member of staff, asking what it means – they will tell you it is a joke, and when you claim that you do not understand the joke and need them to explain it to you they will be forced to tell you that it’s funny because… *insert horribly offensive, sexist bullshit here*
    STEP FOUR: repeat in as many stores as you can resonably visit
    STEP FIVE: edit recordings into spiel of store staff saying evil sexist shit, and send it both to the CEO and as a press release to media outlets
    STEP SIX: make some popcorn, sit back, and watch what happens

  5. Jessie says:

    Why do clothing companies do this? Do they think women are so convinced of their inferiority that they will just keep coming back as customers when they are insulted?

    My daughter shops at Peacock. I can guarantee that she won’t do so again when I show her this. She stopped shopping at New Look over their sexist t-shirts and has never been back.

  6. Lisa says:

    Normally, I think of myself as having thick skin. I work with a few of the most sexist bastards on the planet so I’ve learned to develop it…or so I thought. Then I saw that photo. Even before I read your post, I had a noxious kettle of emotions about it and I still can’t quite decide how to feel about it. At first, I was just offended but I’m fast moving to angry. Angry enough that it’s probably a good thing that I live on the other side of the pond. Angry enough that if I *did* live on that side of the pond, I’d likely put my sewing scissors in my purse and spend my day driving to every location within 100 km, surreptitiously cutting large chunks out of said shirts, thus rendering them unsellable.

  7. Joanne Murray says:

    Oh I wouldn’t worry too much. I rather like having a way to positively identify a dickhead without actually having to go through the painful process of conversing with him before I realise he is such. Saves time and energy :)

  8. Sarah says:

    It gets worse. I saw a man the other day wearing an adult’s version where the man and woman are in a box. The man’s means of ‘solving his problem’ is to kick the woman so her side of the box shatters and she goes flying out on to the floor. I wish I was joking.

Leave a Reply to Jennifer Bruce Cancel reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>